Goalkeeper

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Application allowed participants — in collaboration with the United Nations — to raise funds for African schools.

GoalKeeper was built for Procter & Gamble to help engage and retain the core 18-24 year-old audience of their popular Being Girl site. Users could track their goals, post journal entries, and invite friends and family to become supporters.

GoalKeeper featured a progress tracking Flash widget for embedding in Facebook or MySpace pages, RSS feeds for journals, and an animated scrapbook that could be e-mailed to supporters by way of thanks when the goal was achieved.

The system was built based on the Palchemy custom social networking framework.